Colt
Event theme
The challenge
Colt was looking to bring its global workforce together, to celebrate the company’s 30th birthday. Whether in-person or virtual, the need was to build excitement for the event with a strong identity and suite of comms to keep interest high, up to and into the event.
The head-turning idea
The BIG Connect spoke directly to the fact that 5000+ Colties were coming together for the first time in years, to reflect, learn, and celebrate. It made the event look and feel like an all-day broadcast TV show, with segments of information and entertainment.
The BIG Connect landed the informal, personal, infotainment event style which had audience members engaged; wherever and however they were joining.
An amazing event surpassed expectations, with 74% office participation. More than 6,000 Colt staff watched the broadcast, and 80% rated it positively. The event was so successful that Colt will follow this model for future events.