Clari
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The challenge
Clari Inc. wanted to be top of mind for anyone traveling to the Salesforce World Tour event in London.
The Salesforce event had a 'Make everyone an Einstein' theme, so the idea had to resonate with the audience, on their way to the show.
The head-turning idea
Clari is a revenue operations platform that sits above Salesforce, enabling businesses to get greater visibility of the sales pipeline, and prevent revenue leaks.
G=SC2 was an obvious route that pays homage to e=MC2.